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Pure Deli

Health food restaurant · kr 2,000–4,000 ·

Suðurlandsbraut 48, 108 Reykjavík, Iceland

Menu and hours last checked

Pure Deli

About Pure Deli

The soft hum of quiet conversation and the aroma of fresh herbs create an inviting atmosphere at Pure Deli. The space feels deliberately uncluttered, matching the clean, health-focused philosophy it embraces. It’s a setting where the thoughtful arrangement of plants and natural light from the large windows contribute as much to the dining experience as the dishes themselves. Browsing through various online sources reveals that Pure Deli’s menu is often praised for balancing simplicity with creativity, though some reviews note that ambitious flavors occasionally risk overshadowing their wholesome intent.

Sampling a few standout plates highlights the restaurant’s commitment to nourishing options without sacrificing taste. A vibrant beetroot salad accompanied by a smooth avocado dressing delivers freshness in each bite, while the grain bowls strike a pleasant balance between hearty and light. Despite the focus on health-conscious recipes, the portions lean toward moderate, which may leave those accustomed to heftier meals wanting more. Photographs found on social platforms depict colorful and well-composed dishes that align well with what diners report, lending visual confirmation to the claims gathered from Pure Deli reviews. The service maintains a gentle attentiveness, with staff offering knowledgeable input about ingredients and dietary considerations.

Within this quiet niche of Reykjavík’s dining scene, Pure Deli restaurant stands out for a calm, unpretentious approach to food. The combination of fresh, locally sourced components crafted into wholesome plates supports a steady, if not extravagant, appeal. Prices fall in a reasonable range for the quality and ambiance, though expectations should be tempered by the genuinely “pure” philosophy that often sacrifices indulgence for better-for-you choices. Overall, immersion into the menu here feels like an exploration of Icelandic health cuisine with thoughtful execution, making it a frequent subject of positive feedback balanced against the occasional comment on portion size and subtle experimentation.

Where this information comes from

Prices and dish names are transcribed from the restaurant's printed menu, photographed in August 2026 and reproduced on the menu page. Hours, address and service options come from the restaurant's public business profile. An editor confirmed the restaurant was trading on 4 September 2026. Something wrong? Tell us.

Photos

Business info

Service options

  • Delivery
  • Takeaway
  • Dine-in

Highlights

  • Great dessert

Popular for

  • Lunch
  • Dinner
  • Solo dining

Accessibility

  • Wheelchair-accessible entrance
  • Wheelchair-accessible seating
  • Wheelchair-accessible toilet

Offerings

  • Coffee
  • Organic dishes
  • Quick bite
  • Vegetarian options

Dining options

  • Breakfast
  • Brunch
  • Lunch
  • Dinner
  • Catering
  • Dessert
  • Seating
  • Table service

Amenities

  • Toilet
  • Wi-Fi
  • Wi-Fi

Atmosphere

  • Casual
  • Trendy

Crowd

  • Family friendly
  • Tourists
  • University students

Payments

  • Cheques
  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards

Children

  • Good for kids
  • High chairs
  • Kids' menu

Parking

  • Free parking lot
  • Parking

Opening hours

  • Monday 09:00 AM - 08:00 PM
  • Tuesday 09:00 AM - 08:00 PM
  • Wednesday 09:00 AM - 08:00 PM
  • Thursday 09:00 AM - 08:00 PM
  • Friday 09:00 AM - 08:00 PM
  • Saturday 10:00 AM - 08:00 PM
  • Sunday 10:00 AM - 08:00 PM

Hours can change on public holidays. Call ahead if you are making a special trip.

Location

Suðurlandsbraut 48, 108 Reykjavík, Iceland

Diner notes

4.6 4.6 out of 5 · 184 notes
  • 5 stars 147
  • 4 stars 38
  • 3 stars 4
  • 2 stars 3
  • 1 stars 5
5 out of 5
We had been in Iceland for 5 and 1/2 days. The trip was absolutely amazing. I know how we had quite a lot of good food. We were looking for something with more vegetable content. I don't think we were really expecting to get that here, pesto wraps tasted like absolute heaven. Delicious food. Probably the best wrap I've ever actually had anywhere.
KK Keith Kirkland Ate here , 09:50 am
5 out of 5
We just arrived to Iceland after a long flight and needed something to eat. Pure Deli fit the bill. The food was high quality and nutritious. I had the Pure Deli and my husband had the Pakastani chicken wrap. We both enjoyed our meals. What a great kick off to our stay in Iceland. I’m sure we will return again during this trip.
LN Lisa Niva Ate here , 09:50 am
5 out of 5
Best tasting food. Clean and unbelievably flavorful.
MP Matthew Porcelli Ate here , 09:50 am

Eaten at Toddle Inn?

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